As commented by our web designer Carl Hanson:

I wanted to do something clean and optimistic, hence all the white colour, and the "polished" surface. This goes for the logo as well. As for the header image to the right, it symbolizes a sort of fearless, optimistic ride into the future, but choosing a direction that is another than the conventional (democratic/liberal/humanist) - hence the curve. We also needed some colour other than the white, grey and black to make it all less monochrome, so I chose something between red and orange, which aims to show that our intent is passionate and sincere, not passive or dishonest.

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